Our story

About Diya Wish

Every Diwali our phones fill up with the same forwarded image. It gets a thumbs up and is forgotten. We wanted a wish that feels like a small gift: something with your friend's name on it that they get to open and light themselves.

So we built Diya Wish. You type a name, pick a card and send a link. When they open it, the card waits for them. They tap twice, and a clay diya catches fire, or a sutli bomb fizzes and bursts, or a rocket climbs out of a bottle and opens into gold.

How the cards are made

Each of the 16 cards is drawn in code in your browser, frame by frame: the twine on the sutli bomb, the speckled clay of the diya, the glass of the bottle, the smoke that hangs after a blast. The sounds are designed the same way, layered from many small pieces so a cracker has its crack, its thump and its echo. Nothing is a stock video, which is why the cards load fast even on slow mobile data.

Made for WhatsApp

Most greetings in India travel on WhatsApp, so everything is built for it: short links with a proper preview image, a vertical video you can post on Status, and messages in English, Hinglish, Hindi and Marathi.

Safe by design

Festival greeting links are often used for scams. Ours cannot carry links, numbers or payment requests, and anyone can report a wish. Read more on our safety page.

Get in touch

Ideas, bugs or a card you would love to see next year? Write to atgraphic12@gmail.com.